PUBLIC RELATIONS WRITING

PRESS KIT

Mock-up including: Press Release, Backgrounder & Fact Sheet

strategic communications plan

Background Research, Brand Positioning & Framing, Key Messages, Strategies & Tactics, Calendar & Budget, OKRs & KPIs, Creative Materials, and more (see Index, pg. 2)

by-lined article

Published by iMPACT, Inbound Marketing & Content Strategy

ADVERTORIAL

Mock-up targeting seasonal travelers to Canada on behalf of Alpaca Direct

EXECUTIVE BIOGRAPHY

Director of Sales profile

op-ed

Opinion piece centering controversial current event